A weekly drumbeat across LinkedIn, X, YouTube, and Instagram. Strategy, scripts, posts, edits, comments, replies. Built around your founder's voice — not a brand template. Channels that compound instead of churn.
Not a checklist of deliverables. Things that show up because we work the way we work.
Audiences follow people, not logos. We run interviews with your founders and execs, then ghostwrite from their actual voice — not a sanitised brand version of it.
A planning call Monday, scripts and assets shipped by Wednesday, posts live Thursday/Friday. Every week. The cadence is the moat.
Editors on our team cut your raw footage — webinars, podcasts, Loom recordings — into Reels / Shorts / TikTok-shaped clips. No external agency.
Replies in your voice within an hour during your timezone. Inbound DMs triaged and routed. Lurkers become leads.
One founder interview becomes a LinkedIn post, an X thread, three Reels, a Shorts edit, and a podcast clip. We work it to the bone.
Follower growth is a leading metric. We track inbound DMs, qualified convos, and pipeline sourced from social. Monthly read-out.
Every engagement varies. The shape stays the same.
Channel audit, audience interviews, voice extraction calls with founders. Output: a content brief that sounds like your CEO, not a brand guideline.
Production gear shipped if needed. First batch of posts + 4 short-form videos go live. Reply playbook live.
Weekly: planning, scripts, posts, edits, replies. Monthly: a written read-out and a quarterly strategy doc.
Channels rise and fall. We re-cut the channel mix each quarter and double down on what's working.
A real-shaped excerpt. Names changed. Numbers honest.
engagement social.retainer = {
channels: ['LinkedIn', 'X', 'YouTube Shorts', 'Instagram Reels'],
cadence: '12 posts/wk · 4 short videos/wk · DM ops M–F',
team: ['@noor (strategist)', '@ian (writer)', '@yuna (editor)'],
output: 'voice-matched content · weekly · reported monthly',
term: 'monthly · 30-day notice',
price: '$11,000 / month',
} Saving us both a bad-fit call.
Mostly for, after we've extracted their voice. Founders approve before posting. Most reach a flow state where they only edit ~10% of drafts.
LinkedIn, X, YouTube, Instagram by default. TikTok and Threads on a per-engagement basis. We don't do channels we can't measure.
Yes — we can stand up an employee program alongside founder-led. Different motion, same playbook origin.
A 30-minute call. A written discovery doc in a week. Fixed-price SOW by day 10.