paid ads · CAC discipline

Performance Marketing

Google, Meta, LinkedIn, TikTok. We do the targeting, the creative, the landing pages, and the post-click measurement. Optimised against your real CAC and LTV, not against Ads Manager screenshots.

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Glyph ▣

Cadence monthly

Starting $18k / month + media · 30-day notice

Ownership You, day one

01 · What you get

Six things in every engagement.

Not a checklist of deliverables. Things that show up because we work the way we work.

Full-funnel attribution

Server-side tracking, CAPI / Enhanced Conversions, qualified-lead scoring, and CRM closed-loop. We attribute to pipeline, not to last-click form fills.

Creative production in-house

Static, motion, UGC, founder pieces. Our editors and designers spin variants weekly. Creative is the highest-leverage lever in 2026 — we treat it that way.

LPs we build, not just brief

Landing pages in our stack (TypeScript / Astro), shipped in days. We A/B at the LP layer because that's where the conversion math lives.

CAC + LTV reporting

Weekly: CAC by channel × creative × LP. Monthly: payback period, LTV, marginal next-dollar guidance. No vanity dashboards.

Channels you should be on

We'll tell you when a channel doesn't fit. LinkedIn isn't for everyone. TikTok isn't for everyone. We'd rather double down where it works.

No black-box "AI bidding"

We use platform automation where it helps and override it where it doesn't. Every change is documented; every test runs to significance.

02 · How it runs

A typical engagement, laid out.

Every engagement varies. The shape stays the same.

week 0–2
Attribution + audit

Server-side tracking, conversion API, CRM mapping. Account audit, creative audit, LP audit. Output: a baseline you can trust.
month 1
Foundation + ramp

First creative batch, first LP, first tests live. Tight budget, fast learning. Daily check-ins for the first 30 days.
month 2+
Cadence

Weekly creative drops, ongoing LP tests, channel mix re-balancing. Weekly written read-out. Monthly strategy review.
quarterly
Re-rank channels

Platforms change. CAC drifts. We re-rank the channel mix each quarter and reallocate spend toward whatever has best payback.

03 · Sample SOW

What we'd write down before we started.

A real-shaped excerpt. Names changed. Numbers honest.

SOW · sample-performance-marketing.txt ● fixed price

engagement perf.retainer = {
  channels: ['Google', 'Meta', 'LinkedIn'],
  scope:    ['attribution', 'creative', 'LPs', 'media buying', 'reporting'],
  team:     ['@kiran (lead)', '@yuna (editor)', '@asha (LP eng)'],
  budget:   'up to $250k/mo managed spend',
  fee:      '$18,000 / month + 0% of spend',
  term:     'monthly · 30-day notice',
}

04 · What we won't take on

The honest list.

Saving us both a bad-fit call.

Affiliate-style arbitrage where the business model is the ad.
Spend levels under $20k/mo — the math on a managed retainer doesn't work for you yet.
"Just run Meta and report ROAS." We won't take an engagement without server-side tracking.
Categories we can't legally advertise to (gambling, crypto-pump, etc).

05 · Common questions

The ones we hear on most discovery calls.

Do you take a cut of spend?

No. Flat monthly retainer regardless of spend. Aligns incentives — we never push more spend than is healthy for your CAC.

Who owns the ad accounts?

You. Always. We get admin access on your accounts. Day we stop working together, our access is removed and your accounts keep running.

Can you work with our in-house team?

Yes — pure consult-and-strategy is an option, though most clients prefer full execution. We'll tell you which makes sense for your shape.

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Start with Performance Marketing.

A 30-minute call. A written discovery doc in a week. Fixed-price SOW by day 10.

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