SEO · earn the rank

Search Engine Optimization

Technical, content, and link strategy that compounds. We audit, fix, write, build, and measure. The dashboards show pipeline, not vanity. The rankings show up because the work was done — not because we bought our way there.

Glyph
Cadence monthly
Starting $12k / month · 30-day notice
Ownership You, day one
01 · What you get

Six things in every engagement.

Not a checklist of deliverables. Things that show up because we work the way we work.

01

Technical audit, fixed

Crawl budget, indexation, Core Web Vitals, JS rendering, redirect chains, canonical hygiene. We don't hand you a 200-page PDF — we open PRs.

02

Cluster-based content plans

Topical authority around the keywords your buyers actually search. Pillar + cluster maps with intent labels, prioritised by pipeline impact.

03

Writers who know your category

Briefs go to writers we've worked with for years. SMEs review every draft. No AI sludge, no generic listicles.

04

Link earning, not buying

Digital PR, original research, integrations, partnerships. The kind of links that survive an algorithm update — and a Google manual review.

05

Reporting in pipeline

Rankings and traffic are leading indicators. We measure qualified pipeline from organic and attribute it back to clusters. Monthly read-out.

06

Migrations done right

Replatforming? Domain change? We've done dozens. Pre-migration audit, redirect map, post-launch monitoring, recovery plan if something slides.

02 · How it runs

A typical engagement, laid out.

Every engagement varies. The shape stays the same.

  1. week 0–3

    Technical + content audit

    Full crawl, log file analysis, content gap, competitor cluster teardown. Output: a fix list opened as tickets in your tracker.

  2. month 1

    Foundations

    Technical fixes shipped. First cluster of content scoped + written + published. Tracking + dashboards live.

  3. month 2+

    Cadence

    Weekly: new content live, link prospecting, rank tracking. Monthly: pipeline read-out, plan for the next 30 days.

  4. quarterly

    Re-strategise

    SERPs move. We re-audit each quarter, retire dying clusters, double down on growing ones.

03 · Sample SOW

What we'd write down before we started.

A real-shaped excerpt. Names changed. Numbers honest.

SOW · sample-seo.txt ● fixed price
engagement seo.retainer = {
  outcome:  'qualified pipeline from organic search',
  scope:    ['technical fixes', '6 long-form/mo', 'link earning', 'reporting'],
  team:     ['@dev (lead)', '@arjun (writer)', '@maya (links)'],
  cadence:  'monthly · 30-day notice',
  price:    '$12,000 / month',
}
04 · What we won't take on

The honest list.

Saving us both a bad-fit call.

05 · Common questions

The ones we hear on most discovery calls.

Do you do local SEO?

Yes, on a per-engagement basis. Different playbook from category SEO, but same principles.

Can you work with our writers?

Yes — we can run editorial on top of an in-house team. We've done both setups and they both work.

How fast do we see results?

Technical wins land in weeks. Content wins land in 3–6 months. We tell you which clusters are short-cycle vs long-cycle on day one.

← Previous service Answer Engine Optimization Next service → Social Media Marketing

Start with Search Engine Optimization.

A 30-minute call. A written discovery doc in a week. Fixed-price SOW by day 10.